Tesla Cybertruck tl;dr Preview: Elon Likes To Crush The Competition

Tesla pickup conceptFor better or worse, consumers (also known as “people”) typically organize products in their heads using simple descriptors or tags. Pre-Tesla, electric cars were not that well known. Among those who knew what an electric car was, the prevailing summary of them was that they were slow like golf carts, geeky, and only for a certain (weird) kind of person. Elon Musk and other early birds at Tesla blew those stereotypes out of the water